According to a Rakuten Insight survey conducted in Vietnam in February 2023, 74 percent of respondents stated Facebook was the most used social media platform for online shopping in the past 12 months, followed by TikTok and Youtube. The same survey also revealed that clothing was the most popular purchased item on these social platforms.
Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023 [Graph]. In Statista. Retrieved March 10, 2025, from https://www.statista.com/statistics/1373771/vietnam-leading-social-media-platforms-for-shopping/
Rakuten Insight. "Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023." Chart. March 15, 2023. Statista. Accessed March 10, 2025. https://www.statista.com/statistics/1373771/vietnam-leading-social-media-platforms-for-shopping/
Rakuten Insight. (2023). Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023. Statista. Statista Inc.. Accessed: March 10, 2025. https://www.statista.com/statistics/1373771/vietnam-leading-social-media-platforms-for-shopping/
Rakuten Insight. "Most Used Social Media Platforms for Making Purchases in The past 12 Months among Consumers in Vietnam as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373771/vietnam-leading-social-media-platforms-for-shopping/
Rakuten Insight, Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023 Statista, https://www.statista.com/statistics/1373771/vietnam-leading-social-media-platforms-for-shopping/ (last visited March 10, 2025)
Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373771/vietnam-leading-social-media-platforms-for-shopping/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
