According to a Rakuten Insight survey conducted in Vietnam in February 2023, 76 percent of respondents aged from 16 to 24 stated that they purchased clothing the most on social media, followed by cosmetics and beauty products. The same survey revealed that Facebook was the most popular social platform for online shopping.
Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by age group
Original question: "What item(s) did you purchase on social media? Choose all that applies."
The survey was conducted among respondents of the following age groups:
16-24 years: 827 respondents
25-34 years: 1,120 respondents
35-44 years: 637 respondents
45-54 years: 198 respondents
55 and older: 99 respondents
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Rakuten Insight. (March 15, 2023). Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by age group [Graph]. In Statista. Retrieved October 19, 2024, from https://www.statista.com/statistics/1373770/vietnam-products-purchased-on-social-media-by-age-group/
Rakuten Insight. "Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by age group." Chart. March 15, 2023. Statista. Accessed October 19, 2024. https://www.statista.com/statistics/1373770/vietnam-products-purchased-on-social-media-by-age-group/
Rakuten Insight. (2023). Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by age group. Statista. Statista Inc.. Accessed: October 19, 2024. https://www.statista.com/statistics/1373770/vietnam-products-purchased-on-social-media-by-age-group/
Rakuten Insight. "Leading Products to Be Purchased by Consumers on Social Media in Vietnam as of February 2023, by Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373770/vietnam-products-purchased-on-social-media-by-age-group/
Rakuten Insight, Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by age group Statista, https://www.statista.com/statistics/1373770/vietnam-products-purchased-on-social-media-by-age-group/ (last visited October 19, 2024)
Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373770/vietnam-products-purchased-on-social-media-by-age-group/