According to a Rakuten Insight survey conducted in Vietnam in February 2023, 80 percent of female and 64 percent of male respondents stated that they spent the most on clothing through social media platforms. Meanwhile, the second most popular items among females were cosmetics and beauty products, and among males were consumer electronics.
Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1373769/vietnam-products-purchased-on-social-media-by-gender/
Rakuten Insight. "Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by gender ." Chart. March 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1373769/vietnam-products-purchased-on-social-media-by-gender/
Rakuten Insight. (2023). Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by gender . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1373769/vietnam-products-purchased-on-social-media-by-gender/
Rakuten Insight. "Leading Products to Be Purchased by Consumers on Social Media in Vietnam as of February 2023, by Gender ." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373769/vietnam-products-purchased-on-social-media-by-gender/
Rakuten Insight, Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by gender Statista, https://www.statista.com/statistics/1373769/vietnam-products-purchased-on-social-media-by-gender/ (last visited August 24, 2024)
Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373769/vietnam-products-purchased-on-social-media-by-gender/
