According to a Rakuten Insight survey conducted in Vietnam in February 2023, clothing was the most purchased category on social media, as stated by 72 percent of Vietnamese respondents. Cosmetics, beauty products, bags, and shoes were the second most popular items on social platforms, followed by fashion accessories.
Leading products to be purchased by consumers on social media in Vietnam as of February 2023
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Rakuten Insight. (March 15, 2023). Leading products to be purchased by consumers on social media in Vietnam as of February 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/
Rakuten Insight. "Leading products to be purchased by consumers on social media in Vietnam as of February 2023." Chart. March 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/
Rakuten Insight. (2023). Leading products to be purchased by consumers on social media in Vietnam as of February 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/
Rakuten Insight. "Leading Products to Be Purchased by Consumers on Social Media in Vietnam as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/
Rakuten Insight, Leading products to be purchased by consumers on social media in Vietnam as of February 2023 Statista, https://www.statista.com/statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/ (last visited December 21, 2024)
Leading products to be purchased by consumers on social media in Vietnam as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/
