Ways to discover new music in the U.S. 2023, by generation

Published by Patrick Leu, Dec 6, 2024

A survey, conducted in the United States in October 2023, found that social media and user-generated content (UGC) are the main drivers for music discovery among Gen Z and Millennials consumers. That year, 82 percent of respondents from Generation Z and 70 percent among Millennials stated that they discovered music like this. These figures decrease significantly for older generations, for whom radio stations play a more important role for their music discovery.

Ways to discover new music in the United States in October 2023, by generation

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Release date

July 2024

Region

United States

Survey time period

October 2023

Number of respondents

3,517 respondents

Method of interview

Online survey

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Statistics on " Gen Z audio consumption in the United States "

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Other statistics that may interest you Gen Z audio consumption in the United States

Overview

6

Music

4

Live music

6

Podcasts

8

Radio

4

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Topics

Music consumption in the U.S.Podcasting IndustryMusic industry in the U.S.Digital Music in the United StatesTelevision in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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For teams of up to 5 people
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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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