According to a survey on social commerce conducted by Rakuten Insight in Indonesia in 2023, approximately 61 percent of female and 48 percent of male respondents answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around 40 percent of Indonesian consumers regularly shopped on social media.
Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023, by gender [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1373660/indonesia-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1373660/indonesia-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1373660/indonesia-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in Indonesia as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373660/indonesia-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023, by gender Statista, https://www.statista.com/statistics/1373660/indonesia-social-media-platforms-used-for-social-commerce-by-gender/ (last visited December 19, 2024)
Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373660/indonesia-social-media-platforms-used-for-social-commerce-by-gender/
