According to a survey on social commerce conducted by Rakuten Insight in Indonesia in 2023, approximately 56 percent of respondents answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around 40 percent of Indonesian consumers regularly shopped on social media.
Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023
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Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023 [Graph]. In Statista. Retrieved March 31, 2025, from https://www.statista.com/statistics/1373651/indonesia-social-media-platforms-used-for-social-commerce/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023." Chart. March 15, 2023. Statista. Accessed March 31, 2025. https://www.statista.com/statistics/1373651/indonesia-social-media-platforms-used-for-social-commerce/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023. Statista. Statista Inc.. Accessed: March 31, 2025. https://www.statista.com/statistics/1373651/indonesia-social-media-platforms-used-for-social-commerce/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in Indonesia as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373651/indonesia-social-media-platforms-used-for-social-commerce/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023 Statista, https://www.statista.com/statistics/1373651/indonesia-social-media-platforms-used-for-social-commerce/ (last visited March 31, 2025)
Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373651/indonesia-social-media-platforms-used-for-social-commerce/
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