According to a survey on social commerce conducted by Rakuten Insight in Indonesia in 2023, around 65 percent of female and 60 percent of male respondents stated that they had not made any purchases on social media because they preferred to purchase items from the official website or physical store. The same survey indicated that around 40 percent of Indonesian consumers regularly shopped on social media.
Reasons to not purchase something on social media in Indonesia as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Reasons to not purchase something on social media in Indonesia as of February 2023, by gender [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1373625/indonesia-social-media-non-purchase-drivers-by-gender/
Rakuten Insight. "Reasons to not purchase something on social media in Indonesia as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1373625/indonesia-social-media-non-purchase-drivers-by-gender/
Rakuten Insight. (2023). Reasons to not purchase something on social media in Indonesia as of February 2023, by gender. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1373625/indonesia-social-media-non-purchase-drivers-by-gender/
Rakuten Insight. "Reasons to Not Purchase Something on Social Media in Indonesia as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373625/indonesia-social-media-non-purchase-drivers-by-gender/
Rakuten Insight, Reasons to not purchase something on social media in Indonesia as of February 2023, by gender Statista, https://www.statista.com/statistics/1373625/indonesia-social-media-non-purchase-drivers-by-gender/ (last visited November 22, 2024)
Reasons to not purchase something on social media in Indonesia as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373625/indonesia-social-media-non-purchase-drivers-by-gender/
