According to a survey on social commerce conducted by Rakuten Insight in Indonesia in 2023, around 63 percent of respondents stated that they had not made any purchases on social media because they preferred to purchase items from the official website or physical store. Roughly 24 percent did not have trust in products endorsed by influencers or celebrities.
Reasons to not purchase something on social media in Indonesia as of February 2023
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Rakuten Insight. (March 15, 2023). Reasons to not purchase something on social media in Indonesia as of February 2023 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1373620/indonesia-social-media-non-purchase-drivers/
Rakuten Insight. "Reasons to not purchase something on social media in Indonesia as of February 2023." Chart. March 15, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1373620/indonesia-social-media-non-purchase-drivers/
Rakuten Insight. (2023). Reasons to not purchase something on social media in Indonesia as of February 2023. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1373620/indonesia-social-media-non-purchase-drivers/
Rakuten Insight. "Reasons to Not Purchase Something on Social Media in Indonesia as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373620/indonesia-social-media-non-purchase-drivers/
Rakuten Insight, Reasons to not purchase something on social media in Indonesia as of February 2023 Statista, https://www.statista.com/statistics/1373620/indonesia-social-media-non-purchase-drivers/ (last visited November 18, 2024)
Reasons to not purchase something on social media in Indonesia as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373620/indonesia-social-media-non-purchase-drivers/
