Leading social media platforms for online beauty purchases in the U.S. 2023

Published by
L. Yltävä,
Feb 23, 2024

In 2023, TikTok was the leading social media platform for online beauty product purchases in the United States, with a share of almost 33 percent of product purchases. Instagram ranked second, with a percentage of over 28.

Leading social media platforms for online beauty purchases in the United States in 2023

CharacteristicShare of beauty product purchases
All social media 32.8%
TikTok 32.9%
Instagram 28.4%
YouTube 27.4%
Facebook 21.6%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of beauty product purchases32.8%32.8%32.9%32.9%28.4%28.4%27.4%27.4%21.6%21.6%All social mediaTikTokInstagramYouTubeFacebook
0%2%4%6%8%10%12%14%16%18%20%22%24%26%28%30%32%34%36%38%

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with

PYMNTS

Release date

July 2023

Region

United States

Survey time period

May 5 to 15, 2023

Number of respondents

2,976 respondents*

Special properties

social media users who have purchased a beauty product via a social media platform

Supplementary notes

*the number of respondents varied depending on which social media platform they used.

The source does not provide information on the date or type of survey.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
Beauty shopping on social media
  • 47 page/s
  • English
  • pptx
  • Detailed references

Everything on "Beauty shopping on social media" in one document: edited and divided into chapters, including detailed references.

Go to report
Further reports
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on " Cosmetics consumer behavior in the U.S. "

Other statistics that may interest you Cosmetics consumer behavior in the U.S.

Market overview

5

Sales

5

Prices and expenditure

6

Purchasing behavior

8

Consumer preferences

8

Channels and retailers

6

Online behavior

7

Further related statistics

10

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

Cosmetics consumer behavior in the U.S.Cosmetics industry in the U.S.SephoraHalal beauty worldwideCosmetics in Canada
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.