According to a survey on social commerce conducted by Rakuten Insight in Indonesia in 2023, around 70 percent of female and 62 percent male respondents answered that they purchased something via social media because there was an ongoing sale or promotion code for buying the item on social media. The same survey indicated that around forty percent of Indonesian consumers regularly shopped on social media.
Reasons to purchase something on social media in Indonesia as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Reasons to purchase something on social media in Indonesia as of February 2023, by gender [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1373590/indonesia-social-media-purchase-drivers-by-gender/
Rakuten Insight. "Reasons to purchase something on social media in Indonesia as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1373590/indonesia-social-media-purchase-drivers-by-gender/
Rakuten Insight. (2023). Reasons to purchase something on social media in Indonesia as of February 2023, by gender. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1373590/indonesia-social-media-purchase-drivers-by-gender/
Rakuten Insight. "Reasons to Purchase Something on Social Media in Indonesia as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373590/indonesia-social-media-purchase-drivers-by-gender/
Rakuten Insight, Reasons to purchase something on social media in Indonesia as of February 2023, by gender Statista, https://www.statista.com/statistics/1373590/indonesia-social-media-purchase-drivers-by-gender/ (last visited November 22, 2024)
Reasons to purchase something on social media in Indonesia as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373590/indonesia-social-media-purchase-drivers-by-gender/
