According to a Rakuten Insight survey conducted in Vietnam in February 2023, 70 percent of respondents aged 55 and above stated they chose not to purchase on social media because they preferred the official website or physical store channels. Meanwhile, 42 percent of respondents aged 16 to 24 indicated they did not trust the buying process on these social platforms.
Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and above
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Rakuten Insight. (March 15, 2023). Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1373559/vietnam-barriers-for-social-media-shopping-by-age-group/
Rakuten Insight. "Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023, by age group." Chart. March 15, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1373559/vietnam-barriers-for-social-media-shopping-by-age-group/
Rakuten Insight. (2023). Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1373559/vietnam-barriers-for-social-media-shopping-by-age-group/
Rakuten Insight. "Leading Barriers to Purchasing on Social Media among Consumers in Vietnam as of February 2023, by Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373559/vietnam-barriers-for-social-media-shopping-by-age-group/
Rakuten Insight, Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023, by age group Statista, https://www.statista.com/statistics/1373559/vietnam-barriers-for-social-media-shopping-by-age-group/ (last visited August 25, 2024)
Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023, by age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373559/vietnam-barriers-for-social-media-shopping-by-age-group/