According to a Rakuten Insight survey conducted in Vietnam in February 2023, 38 percent of female and 45 percent of male respondents stated they chose not to purchase on social media because they did not trust products promoted by influencers or celebrities. The same survey also revealed that four percent of Vietnamese respondents had never used social platforms to do shopping.
Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1373555/vietnam-barriers-for-social-media-shopping-by-gender/
Rakuten Insight. "Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1373555/vietnam-barriers-for-social-media-shopping-by-gender/
Rakuten Insight. (2023). Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1373555/vietnam-barriers-for-social-media-shopping-by-gender/
Rakuten Insight. "Leading Barriers to Purchasing on Social Media among Consumers in Vietnam as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373555/vietnam-barriers-for-social-media-shopping-by-gender/
Rakuten Insight, Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023, by gender Statista, https://www.statista.com/statistics/1373555/vietnam-barriers-for-social-media-shopping-by-gender/ (last visited December 22, 2024)
Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373555/vietnam-barriers-for-social-media-shopping-by-gender/
