In 2022, sun protection products were the fast-moving consumer goods (FMCG) category with the highest year-on-year value growth on social commerce channels in Vietnam, with a growth rate of 84.2 percent. Hand and body care followed as the category with the second-highest FMCG value growth on social commerce in the same year.
Fast-moving consumer goods (FMCG) categories with highest value growth on social commerce shopping among consumers in Vietnam in 2022
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Fast-moving consumer goods (FMCG) categories with highest value growth on social commerce shopping among consumers in Vietnam in 2022
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Kantar Worldpanel. (February 27, 2023). Fast-moving consumer goods (FMCG) categories with highest value growth on social commerce shopping among consumers in Vietnam in 2022 [Graph]. In Statista. Retrieved March 10, 2025, from https://www.statista.com/statistics/1373382/vietnam-fmcg-social-commerce-purchases-by-value-growth/
Kantar Worldpanel. "Fast-moving consumer goods (FMCG) categories with highest value growth on social commerce shopping among consumers in Vietnam in 2022." Chart. February 27, 2023. Statista. Accessed March 10, 2025. https://www.statista.com/statistics/1373382/vietnam-fmcg-social-commerce-purchases-by-value-growth/
Kantar Worldpanel. (2023). Fast-moving consumer goods (FMCG) categories with highest value growth on social commerce shopping among consumers in Vietnam in 2022. Statista. Statista Inc.. Accessed: March 10, 2025. https://www.statista.com/statistics/1373382/vietnam-fmcg-social-commerce-purchases-by-value-growth/
Kantar Worldpanel. "Fast-moving Consumer Goods (Fmcg) Categories with Highest Value Growth on Social Commerce Shopping among Consumers in Vietnam in 2022." Statista, Statista Inc., 27 Feb 2023, https://www.statista.com/statistics/1373382/vietnam-fmcg-social-commerce-purchases-by-value-growth/
Kantar Worldpanel, Fast-moving consumer goods (FMCG) categories with highest value growth on social commerce shopping among consumers in Vietnam in 2022 Statista, https://www.statista.com/statistics/1373382/vietnam-fmcg-social-commerce-purchases-by-value-growth/ (last visited March 10, 2025)
Fast-moving consumer goods (FMCG) categories with highest value growth on social commerce shopping among consumers in Vietnam in 2022 [Graph], Kantar Worldpanel, February 27, 2023. [Online]. Available: https://www.statista.com/statistics/1373382/vietnam-fmcg-social-commerce-purchases-by-value-growth/
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