Largest free TV advertisers in Germany 2023

Published by Statista Research Department, Dec 2, 2024

In the second quarter of 2023, Procter & Gamble was the largest TV advertiser in Germany, having invested 304.92 million euros in TV campaigns. RTL Interactive ranked second, with ad investments of 107.44 million.

Leading free TV advertisers in Germany in 2nd quarter 2023, by advertising spending (in million euros)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

March 2024

Region

Germany

Survey time period

Q4 2022

Special properties

on 25 free TV channels / excludes channel's own ads

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " TV advertising in Germany "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you TV advertising in Germany

Market overview

5

Market leaders

6

Segments

6

Consumer insights

6

Further Content: You might find this interesting as well

Topics

TV advertising in GermanyDigital advertising in GermanyTV advertising worldwideAdvertising in GermanyMobile advertising in Germany
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.