In a 2022 study on social commerce conducted across Southeast Asia, over 90 percent of the respondents stated that they were aware of live shopping. Around 80 percent claimed that they watched one or more live shopping event within the last 12 months.
Live shopping awareness and usage in Southeast Asia in 2022
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Cube Asia _Cube Insights Pte. (December 7, 2022). Live shopping awareness and usage in Southeast Asia in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1373533/sea-live-shopping-awareness-and-usage/
Cube Asia _Cube Insights Pte. "Live shopping awareness and usage in Southeast Asia in 2022." Chart. December 7, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1373533/sea-live-shopping-awareness-and-usage/
Cube Asia _Cube Insights Pte. (2022). Live shopping awareness and usage in Southeast Asia in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1373533/sea-live-shopping-awareness-and-usage/
Cube Asia _Cube Insights Pte. "Live Shopping Awareness and Usage in Southeast Asia in 2022." Statista, Statista Inc., 7 Dec 2022, https://www.statista.com/statistics/1373533/sea-live-shopping-awareness-and-usage/
Cube Asia _Cube Insights Pte, Live shopping awareness and usage in Southeast Asia in 2022 Statista, https://www.statista.com/statistics/1373533/sea-live-shopping-awareness-and-usage/ (last visited December 22, 2024)
Live shopping awareness and usage in Southeast Asia in 2022 [Graph], Cube Asia _Cube Insights Pte, December 7, 2022. [Online]. Available: https://www.statista.com/statistics/1373533/sea-live-shopping-awareness-and-usage/