In a 2022 study on social commerce conducted across Southeast Asia, over 90 percent of the respondents stated that they were aware of live shopping. Around 80 percent claimed that they watched one or more live shopping event within the last 12 months.
Live shopping awareness and usage in Southeast Asia in 2022
Characteristic
Share of respondents
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Cube Asia. (December 7, 2022). Live shopping awareness and usage in Southeast Asia in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1373533/sea-live-shopping-awareness-and-usage/
Cube Asia. "Live shopping awareness and usage in Southeast Asia in 2022." Chart. December 7, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1373533/sea-live-shopping-awareness-and-usage/
Cube Asia. (2022). Live shopping awareness and usage in Southeast Asia in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1373533/sea-live-shopping-awareness-and-usage/
Cube Asia. "Live Shopping Awareness and Usage in Southeast Asia in 2022." Statista, Statista Inc., 7 Dec 2022, https://www.statista.com/statistics/1373533/sea-live-shopping-awareness-and-usage/
Cube Asia, Live shopping awareness and usage in Southeast Asia in 2022 Statista, https://www.statista.com/statistics/1373533/sea-live-shopping-awareness-and-usage/ (last visited July 22, 2024)
Live shopping awareness and usage in Southeast Asia in 2022 [Graph], Cube Asia, December 7, 2022. [Online]. Available: https://www.statista.com/statistics/1373533/sea-live-shopping-awareness-and-usage/