Leading apps used for conversational commerce SEA 2022

Published by Statista Research Department, Nov 9, 2024
In a 2022 report on social commerce conducted across Southeast Asia, 27 percent of respondents used Facebook for conversational commerce. Moreover, over 20 percent of the respondents used WhatsApp for conversational commerce in Southeast Asia in 2022.

Leading apps used for conversational commerce in the Southeast Asia in 2022

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Source

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Release date

December 2022

Region

Asia

Survey time period

July 2022

Number of respondents

15,000 respondents

Special properties

includes Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam

Method of interview

Online survey

Supplementary notes

Original question: How many of your transactions on mobile messaging apps were on the following apps?

* Includes apps like LINE, Zalo, Viber, and Telegram.

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Overview

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