In 2022, some 41 percent of surveyed U.S. consumers reported that they always look for visual user-generated content when they shop online for shoes. An additional 28 percent said they did so on a regular basis, while only five percent of respondents reported never looking for images and videos posted by others when shopping for footwear online.
Share of consumers who look for visual user-generated content while shopping online for footwear in the United States in 2022
Characteristic
Share of respondents
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PowerReviews. (July 26, 2022). Share of consumers who look for visual user-generated content while shopping online for footwear in the United States in 2022 [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/1373502/online-footwear-shoppers-view-user-generated-content/
PowerReviews. "Share of consumers who look for visual user-generated content while shopping online for footwear in the United States in 2022." Chart. July 26, 2022. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/1373502/online-footwear-shoppers-view-user-generated-content/
PowerReviews. (2022). Share of consumers who look for visual user-generated content while shopping online for footwear in the United States in 2022. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/1373502/online-footwear-shoppers-view-user-generated-content/
PowerReviews. "Share of Consumers Who Look for Visual User-generated Content While Shopping Online for Footwear in The United States in 2022." Statista, Statista Inc., 26 Jul 2022, https://www.statista.com/statistics/1373502/online-footwear-shoppers-view-user-generated-content/
PowerReviews, Share of consumers who look for visual user-generated content while shopping online for footwear in the United States in 2022 Statista, https://www.statista.com/statistics/1373502/online-footwear-shoppers-view-user-generated-content/ (last visited July 06, 2024)
Share of consumers who look for visual user-generated content while shopping online for footwear in the United States in 2022 [Graph], PowerReviews, July 26, 2022. [Online]. Available: https://www.statista.com/statistics/1373502/online-footwear-shoppers-view-user-generated-content/