According to a survey among more than 800 Chinese Amazon sellers, approximately 76 percent of respondents stated that they increased their ad spending on Amazon in 2022 compared to 2021. In contrast, only 11 percent of respondents said they spent less on advertising.
Annual change in advertising expenditure among surveyed cross-border sellers on Amazon Marketplace from China in 2022
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199IT. (March 15, 2023). Annual change in advertising expenditure among surveyed cross-border sellers on Amazon Marketplace from China in 2022 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1373501/china-ad-spend-changes-of-cross-border-amazon-sellers/
199IT. "Annual change in advertising expenditure among surveyed cross-border sellers on Amazon Marketplace from China in 2022." Chart. March 15, 2023. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1373501/china-ad-spend-changes-of-cross-border-amazon-sellers/
199IT. (2023). Annual change in advertising expenditure among surveyed cross-border sellers on Amazon Marketplace from China in 2022. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1373501/china-ad-spend-changes-of-cross-border-amazon-sellers/
199IT. "Annual Change in Advertising Expenditure among Surveyed Cross-border Sellers on Amazon Marketplace from China in 2022." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373501/china-ad-spend-changes-of-cross-border-amazon-sellers/
199IT, Annual change in advertising expenditure among surveyed cross-border sellers on Amazon Marketplace from China in 2022 Statista, https://www.statista.com/statistics/1373501/china-ad-spend-changes-of-cross-border-amazon-sellers/ (last visited December 04, 2024)
Annual change in advertising expenditure among surveyed cross-border sellers on Amazon Marketplace from China in 2022 [Graph], 199IT, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373501/china-ad-spend-changes-of-cross-border-amazon-sellers/
