In 2022, nearly half of surveyed U.S. consumers reported that they always seek out visual user-generated content posted by people who previously bought the product when they are shopping online for clothes. A further 30 percent of respondents reported doing so on a regular basis. Only four percent of consumers said they never look for images and videos posted by others when buying apparel online.
Share of consumers who look for visual user-generated content while shopping online for apparel in the United States in 2022
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PowerReviews. (July 26, 2022). Share of consumers who look for visual user-generated content while shopping online for apparel in the United States in 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1373463/online-clothing-shoppers-view-user-generated-content/
PowerReviews. "Share of consumers who look for visual user-generated content while shopping online for apparel in the United States in 2022." Chart. July 26, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1373463/online-clothing-shoppers-view-user-generated-content/
PowerReviews. (2022). Share of consumers who look for visual user-generated content while shopping online for apparel in the United States in 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1373463/online-clothing-shoppers-view-user-generated-content/
PowerReviews. "Share of Consumers Who Look for Visual User-generated Content While Shopping Online for Apparel in The United States in 2022." Statista, Statista Inc., 26 Jul 2022, https://www.statista.com/statistics/1373463/online-clothing-shoppers-view-user-generated-content/
PowerReviews, Share of consumers who look for visual user-generated content while shopping online for apparel in the United States in 2022 Statista, https://www.statista.com/statistics/1373463/online-clothing-shoppers-view-user-generated-content/ (last visited January 09, 2025)
Share of consumers who look for visual user-generated content while shopping online for apparel in the United States in 2022 [Graph], PowerReviews, July 26, 2022. [Online]. Available: https://www.statista.com/statistics/1373463/online-clothing-shoppers-view-user-generated-content/
