Likeability of advertising in Germany 2021

Published by Statista Research Department, Mar 27, 2023
During a 2021 survey, 67 percent of responding adult consumers from Germany said they considered advertising in print media (newspapers and magazines) likeable or very likeable. The medium with the most likeable ads was national TV.

Likeability of advertising among consumers in Germany as of November 2021, by medium

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Release date

January 2022

Region

Germany

Survey time period

October 18 to November 8, 2021

Number of respondents

2,719 respondents

Age group

18-69 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Ganz generell, wie sympathisch finden Sie Werbung auf diesen Kanälen?" (English: "In general, how likeable do you find advertising on these channels?")

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TV advertising in GermanyDigital advertising in GermanyTV advertising worldwideAdvertising in GermanyMobile advertising in Germany
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