In 2022, approximately 35 percent of surveyed U.S. consumers reported that their online purchase journey for apparel and footwear began on retailer websites, while brand websites were the go-to online destination for some 33 percent of respondents.
Most popular online sales channels used for apparel and footwear shopping in the United States in 2022
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Source phrased the survey question as follows: "When shopping online, where do you most often begin shopping for apparel and footwear products?"
Sample participants consisted of the following cohorts: Gen Z, Millennials, Gen X and Baby Boomers.
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PowerReviews. (July 26, 2022). Most popular online sales channels used for apparel and footwear shopping in the United States in 2022 [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/1373366/online-channels-apparel-and-footwear-shopping-us/
PowerReviews. "Most popular online sales channels used for apparel and footwear shopping in the United States in 2022." Chart. July 26, 2022. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/1373366/online-channels-apparel-and-footwear-shopping-us/
PowerReviews. (2022). Most popular online sales channels used for apparel and footwear shopping in the United States in 2022. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/1373366/online-channels-apparel-and-footwear-shopping-us/
PowerReviews. "Most Popular Online Sales Channels Used for Apparel and Footwear Shopping in The United States in 2022." Statista, Statista Inc., 26 Jul 2022, https://www.statista.com/statistics/1373366/online-channels-apparel-and-footwear-shopping-us/
PowerReviews, Most popular online sales channels used for apparel and footwear shopping in the United States in 2022 Statista, https://www.statista.com/statistics/1373366/online-channels-apparel-and-footwear-shopping-us/ (last visited July 06, 2024)
Most popular online sales channels used for apparel and footwear shopping in the United States in 2022 [Graph], PowerReviews, July 26, 2022. [Online]. Available: https://www.statista.com/statistics/1373366/online-channels-apparel-and-footwear-shopping-us/