Most popular online channels for apparel and footwear shopping U.S. 2022

Published by Statista Research Department, Mar 21, 2024
In 2022, approximately 35 percent of surveyed U.S. consumers reported that their online purchase journey for apparel and footwear began on retailer websites, while brand websites were the go-to online destination for some 33 percent of respondents.

Most popular online sales channels used for apparel and footwear shopping in the United States in 2022

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Source

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Release date

July 2022

Region

United States

Survey time period

June 2022

Number of respondents

11,862 respondents

Age group

76 years and younger

Method of interview

Online survey

Supplementary notes

Source phrased the survey question as follows: "When shopping online, where do you most often begin shopping for apparel and footwear products?"
Sample participants consisted of the following cohorts: Gen Z, Millennials, Gen X and Baby Boomers.

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