Spain: food purchase criteria among Mercadona shoppers 2022

According to our survey conducted in 2023, among Mercadona consumers, 71 percent of respondents say that freshness is the most important aspect when choosing their food.
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Which are the most important aspects when choosing your food?

Characteristic	Share of respondents
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Age group

18-64 years

Special properties

Mercadona shoppers

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows:
’’Out of the following, which are the most important aspects when choosing your food?"

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