In Portugal, the greatest differences between genders in advertising reach among total ad reach occur with Pinterest, where 70 percent of the reached population is female, and Twitter/X, where 60 percent of the reached audience is male. Platforms such as YouTube and Facebook present little gender differences in terms of ad reach, as YouTube's reached public is 51 percent female and 49 percent male, while Facebook's ad reach is 52 percent female and 48 percent male.
Social media advertising reach distribution in Portugal in 2023, by gender
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DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Social media advertising reach distribution in Portugal in 2023, by gender [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1373320/portugal-potential-social-media-advertising-reach-by-gender/
DataReportal, und We Are Social, und Meltwater. "Social media advertising reach distribution in Portugal in 2023, by gender." Chart. February 23, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1373320/portugal-potential-social-media-advertising-reach-by-gender/
DataReportal, We Are Social, Meltwater. (2024). Social media advertising reach distribution in Portugal in 2023, by gender. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1373320/portugal-potential-social-media-advertising-reach-by-gender/
DataReportal, and We Are Social, and Meltwater. "Social Media Advertising Reach Distribution in Portugal in 2023, by Gender." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1373320/portugal-potential-social-media-advertising-reach-by-gender/
DataReportal & We Are Social & Meltwater, Social media advertising reach distribution in Portugal in 2023, by gender Statista, https://www.statista.com/statistics/1373320/portugal-potential-social-media-advertising-reach-by-gender/ (last visited December 21, 2024)
Social media advertising reach distribution in Portugal in 2023, by gender [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1373320/portugal-potential-social-media-advertising-reach-by-gender/
