The source forecast that, in 2023, the business-to-business (B2B) spending on marketing technology in the United States will surpass 7.4 billion U.S. dollars, up from about 6.6 billion dollars a year earlier – an annual growth rate of an estimated 12.4 percent. Additionally, the source projected that the value will increase by nearly 15 percent to over 8.5 billion dollars in 2024.
Business-to-business (B2B) spending on marketing technology in the United States from 2020 to 2024
(in billion U.S. dollars)
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MarketingCharts. (September 22, 2022). Business-to-business (B2B) spending on marketing technology in the United States from 2020 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1373309/b2b-martech-spend-united-states/
MarketingCharts. "Business-to-business (B2B) spending on marketing technology in the United States from 2020 to 2024 (in billion U.S. dollars)." Chart. September 22, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1373309/b2b-martech-spend-united-states/
MarketingCharts. (2022). Business-to-business (B2B) spending on marketing technology in the United States from 2020 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1373309/b2b-martech-spend-united-states/
MarketingCharts. "Business-to-business (B2b) Spending on Marketing Technology in The United States from 2020 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Sep 2022, https://www.statista.com/statistics/1373309/b2b-martech-spend-united-states/
MarketingCharts, Business-to-business (B2B) spending on marketing technology in the United States from 2020 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1373309/b2b-martech-spend-united-states/ (last visited November 21, 2024)
Business-to-business (B2B) spending on marketing technology in the United States from 2020 to 2024 (in billion U.S. dollars) [Graph], MarketingCharts, September 22, 2022. [Online]. Available: https://www.statista.com/statistics/1373309/b2b-martech-spend-united-states/
