YouTube had the greatest potential in terms of social media advertising reach in Portugal in 2023, encompassing 72.6 percent of the total population. Facebook followed, reaching 58 percent of the population. On the lowest positions were Twitter and Snapchat, which reached 20 percent and 10 percent of the total population, respectively.
Potential social media advertising reach as a share of the total population in Portugal in 2023, by platform
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Potential social media advertising reach as a share of the total population in Portugal in 2023, by platform [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1373288/portugal-potential-social-media-advertising-reach-by-platform/
DataReportal, und We Are Social, und Meltwater. "Potential social media advertising reach as a share of the total population in Portugal in 2023, by platform." Chart. February 23, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1373288/portugal-potential-social-media-advertising-reach-by-platform/
DataReportal, We Are Social, Meltwater. (2024). Potential social media advertising reach as a share of the total population in Portugal in 2023, by platform. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1373288/portugal-potential-social-media-advertising-reach-by-platform/
DataReportal, and We Are Social, and Meltwater. "Potential Social Media Advertising Reach as a Share of The Total Population in Portugal in 2023, by Platform." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1373288/portugal-potential-social-media-advertising-reach-by-platform/
DataReportal & We Are Social & Meltwater, Potential social media advertising reach as a share of the total population in Portugal in 2023, by platform Statista, https://www.statista.com/statistics/1373288/portugal-potential-social-media-advertising-reach-by-platform/ (last visited December 21, 2024)
Potential social media advertising reach as a share of the total population in Portugal in 2023, by platform [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1373288/portugal-potential-social-media-advertising-reach-by-platform/
