Global: consumer opinions on living sustainably in the next decade 2022
In 2022, consumers around the world were relatively optimistic about sustainable lifestyles in the future. Specifically, nearly 40 percent of people surveyed in 31 markets believed most people would probably be living more sustainably in the next 10 years. Nearly a fifth of respondents said it would definitely happen. Less than five percent of consumers across the globe were convinced it would not be the case.