Number of ad-supported Netflix subscribers worldwide 2022-2027, by region
A forecast projected that over 35 million of Netflix's subscribers will be using the ad-supported tier worldwide by 2027, up from an estimated 400,000 in 2022. The EMEA region is projected to surpass the number of ad-supported subscribers in the U.S. and Canada by 2026, amassing 9.4 million customers that year. After losing a substantial number of customers at the beginning of 2022, the streaming giant announced the launch of an ad-supported tier at the end of the year to offset more subscriber and income losses.