According to a Rakuten Insight survey conducted in Vietnam in February 2023, 72 percent of female and 73 percent of male respondents stated they chose to shop on social media because they were persuaded by advertisements. The same survey also revealed that around 58 percent of Vietnamese respondents regularly used social platforms to purchase.
Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/
Rakuten Insight. "Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/
Rakuten Insight. (2023). Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/
Rakuten Insight. "Leading Reasons to Make a Purchase on Social Media among Consumers in Vietnam as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/
Rakuten Insight, Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender Statista, https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/ (last visited November 21, 2024)
Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/
