According to a Rakuten Insight survey conducted in Vietnam in February 2023, 72 percent of female and 73 percent of male respondents stated they chose to shop on social media because they were persuaded by advertisements. The same survey also revealed that around 58 percent of Vietnamese respondents regularly used social platforms to purchase.
Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/
Rakuten Insight. "Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/
Rakuten Insight. (2023). Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/
Rakuten Insight. "Leading Reasons to Make a Purchase on Social Media among Consumers in Vietnam as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/
Rakuten Insight, Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender Statista, https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/ (last visited December 31, 2024)
Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/
