According to a Rakuten Insight survey conducted in Vietnam in February 2023, 73 percent of respondents stated they chose to shop on social media because it was convenient. Meanwhile, 17 percent said they were persuaded by advertisements on these social platforms.
Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023
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Rakuten Insight. (March 15, 2023). Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1373244/vietnam-reasons-for-shopping-on-social-media/
Rakuten Insight. "Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023." Chart. March 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1373244/vietnam-reasons-for-shopping-on-social-media/
Rakuten Insight. (2023). Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1373244/vietnam-reasons-for-shopping-on-social-media/
Rakuten Insight. "Leading Reasons to Make a Purchase on Social Media among Consumers in Vietnam as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373244/vietnam-reasons-for-shopping-on-social-media/
Rakuten Insight, Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023 Statista, https://www.statista.com/statistics/1373244/vietnam-reasons-for-shopping-on-social-media/ (last visited December 21, 2024)
Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373244/vietnam-reasons-for-shopping-on-social-media/
