According to a Rakuten Insight survey conducted in Vietnam in February 2023, 65 percent of female and 50 percent of male respondents stated they shopped more than six times on social media in the past 12 months. The same survey revealed that Facebook was the most popular social platform for online shopping.
Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender
Characteristic
Female
Male
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Rakuten Insight. (March 15, 2023). Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
Rakuten Insight. "Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
Rakuten Insight. (2023). Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
Rakuten Insight. "Frequency of Purchasing on Social Media in The past 12 Months among Consumers in Vietnam as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
Rakuten Insight, Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender Statista, https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/ (last visited August 24, 2024)
Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/