According to a Rakuten Insight survey conducted in Vietnam in February 2023, 65 percent of female and 50 percent of male respondents stated they shopped more than six times on social media in the past 12 months. The same survey revealed that Facebook was the most popular social platform for online shopping.
Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
Rakuten Insight. "Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
Rakuten Insight. (2023). Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
Rakuten Insight. "Frequency of Purchasing on Social Media in The past 12 Months among Consumers in Vietnam as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
Rakuten Insight, Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender Statista, https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/ (last visited December 22, 2024)
Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
