According to a Rakuten Insight survey conducted in Vietnam in February 2023, 65 percent of female and 50 percent of male respondents stated they shopped more than six times on social media in the past 12 months. The same survey revealed that Facebook was the most popular social platform for online shopping.
Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
Rakuten Insight. "Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
Rakuten Insight. (2023). Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
Rakuten Insight. "Frequency of Purchasing on Social Media in The past 12 Months among Consumers in Vietnam as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
Rakuten Insight, Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender Statista, https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/ (last visited November 21, 2024)
Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373243/vietnam-social-media-purchasing-frequency-by-gender/
