Largest food advertisers in Germany 2023, by ad spend

Published by Statista Research Department, Feb 27, 2024
In the first half of 2023, Ferrero was the largest food advertiser in Germany, with an advertising spending of 204 million euros. Oetker Gruppe and Haribo followed, with 123 million and 54 million euros, respectively.

Leading advertisers in the food industry in Germany in 1st half 2023, by advertising spending (in million euros)

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Release date

August 2023

Region

Germany

Survey time period

H1 2023

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