Leading celebrity beauty brands worldwide 2022, by number of TikTok hashtag views

Published by
D. Petruzzi,
Feb 14, 2024
As of 2022, the celebrity beauty brand Huda Beauty by Huda Kattan accounted for over three billion hashtag views on the social network TikTok. Kylie Cosmetics by Kylie Jenner generated approximately 1.3 billion views.

Leading celebrity beauty brands worldwide in 2022, by number of TikTok hashtag views (in millions)

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Release date

April 2022

Region

Worldwide

Survey time period

2022

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Beauty brands on social mediaCelebrity beauty brandsSocial media advertising and marketing worldwideSocial media advertising and marketing in the U.S.Brands on social media
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