As of 2022, the celebrity beauty brand Huda Beauty by Huda Kattan accounted for over three billion hashtag views on the social network TikTok. Kylie Cosmetics by Kylie Jenner generated approximately 1.3 billion views.
Leading celebrity beauty brands worldwide in 2022, by number of TikTok hashtag views
(in millions)
Characteristic
Number of hashtag views in million views
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Cosmetics Business. (April 13, 2022). Leading celebrity beauty brands worldwide in 2022, by number of TikTok hashtag views (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1373144/leading-celebrity-beauty-brands-worldwide-by-number-of-tiktok-hashtag-views/
Cosmetics Business. "Leading celebrity beauty brands worldwide in 2022, by number of TikTok hashtag views (in millions)." Chart. April 13, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1373144/leading-celebrity-beauty-brands-worldwide-by-number-of-tiktok-hashtag-views/
Cosmetics Business. (2022). Leading celebrity beauty brands worldwide in 2022, by number of TikTok hashtag views (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1373144/leading-celebrity-beauty-brands-worldwide-by-number-of-tiktok-hashtag-views/
Cosmetics Business. "Leading Celebrity Beauty Brands Worldwide in 2022, by Number of Tiktok Hashtag Views (in Millions)." Statista, Statista Inc., 13 Apr 2022, https://www.statista.com/statistics/1373144/leading-celebrity-beauty-brands-worldwide-by-number-of-tiktok-hashtag-views/
Cosmetics Business, Leading celebrity beauty brands worldwide in 2022, by number of TikTok hashtag views (in millions) Statista, https://www.statista.com/statistics/1373144/leading-celebrity-beauty-brands-worldwide-by-number-of-tiktok-hashtag-views/ (last visited July 22, 2024)
Leading celebrity beauty brands worldwide in 2022, by number of TikTok hashtag views (in millions) [Graph], Cosmetics Business, April 13, 2022. [Online]. Available: https://www.statista.com/statistics/1373144/leading-celebrity-beauty-brands-worldwide-by-number-of-tiktok-hashtag-views/