As of April 2022, YouTube had the highest average viewing time across all the prevalent over-the-top (OTT) platforms in India. Among its audience, women spent an average of around 819 minutes on YouTube while men spent about 720 minutes. Overall, women reportedly spent more time consuming streaming content across all the surveyed OTT platforms than men.
Average time spent on selected over-the-top (OTT) platforms per visitor in India in April 2022, by gender
(in minutes)
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comScore. (July 26, 2022). Average time spent on selected over-the-top (OTT) platforms per visitor in India in April 2022, by gender (in minutes) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1373104/india-average-time-spent-on-ott-by-gender/
comScore. "Average time spent on selected over-the-top (OTT) platforms per visitor in India in April 2022, by gender (in minutes)." Chart. July 26, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1373104/india-average-time-spent-on-ott-by-gender/
comScore. (2022). Average time spent on selected over-the-top (OTT) platforms per visitor in India in April 2022, by gender (in minutes). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1373104/india-average-time-spent-on-ott-by-gender/
comScore. "Average Time Spent on Selected Over-the-top (Ott) Platforms per Visitor in India in April 2022, by Gender (in Minutes)." Statista, Statista Inc., 26 Jul 2022, https://www.statista.com/statistics/1373104/india-average-time-spent-on-ott-by-gender/
comScore, Average time spent on selected over-the-top (OTT) platforms per visitor in India in April 2022, by gender (in minutes) Statista, https://www.statista.com/statistics/1373104/india-average-time-spent-on-ott-by-gender/ (last visited January 08, 2025)
Average time spent on selected over-the-top (OTT) platforms per visitor in India in April 2022, by gender (in minutes) [Graph], comScore, July 26, 2022. [Online]. Available: https://www.statista.com/statistics/1373104/india-average-time-spent-on-ott-by-gender/
