In April 2022, there were about 456 million unique video over-the-top (OTT) visitors in India. A consistent increase in the number of unique visitors in the video category was seen over the years from April 2020. The coronavirus pandemic played a vital role in boosting video streaming activity in India. Indigenous OTT video platforms surpassed their global rivals by offering Indian users a wide array of content in various Indian languages.
Number of unique visitors of video over-the-top (OTT) platform in India from April 2020 to 2022
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Number of unique visitors in millions
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comScore. (July 26, 2022). Number of unique visitors of video over-the-top (OTT) platform in India from April 2020 to 2022 (in millions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1373091/india-video-ott-unique-visitors/
comScore. "Number of unique visitors of video over-the-top (OTT) platform in India from April 2020 to 2022 (in millions)." Chart. July 26, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1373091/india-video-ott-unique-visitors/
comScore. (2022). Number of unique visitors of video over-the-top (OTT) platform in India from April 2020 to 2022 (in millions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1373091/india-video-ott-unique-visitors/
comScore. "Number of Unique Visitors of Video Over-the-top (Ott) Platform in India from April 2020 to 2022 (in Millions)." Statista, Statista Inc., 26 Jul 2022, https://www.statista.com/statistics/1373091/india-video-ott-unique-visitors/
comScore, Number of unique visitors of video over-the-top (OTT) platform in India from April 2020 to 2022 (in millions) Statista, https://www.statista.com/statistics/1373091/india-video-ott-unique-visitors/ (last visited August 24, 2024)
Number of unique visitors of video over-the-top (OTT) platform in India from April 2020 to 2022 (in millions) [Graph], comScore, July 26, 2022. [Online]. Available: https://www.statista.com/statistics/1373091/india-video-ott-unique-visitors/