In April 2022, there were about 109 million unique audio over-the-top (OTT) visitors in India. A consistent decrease in unique visitors in the audio category was seen over the years from April 2020. The audio streaming market of India is in its nascent stage, as most users choose to stream music on YouTube and other audio content such as podcasts has yet to a establish a sizeable market base.
Number of unique visitors of audio over-the-top (OTT) platform in India from April 2020 to 2022
(in millions)
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comScore. (July 26, 2022). Number of unique visitors of audio over-the-top (OTT) platform in India from April 2020 to 2022 (in millions) [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1373088/india-audio-ott-unique-visitors/
comScore. "Number of unique visitors of audio over-the-top (OTT) platform in India from April 2020 to 2022 (in millions)." Chart. July 26, 2022. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1373088/india-audio-ott-unique-visitors/
comScore. (2022). Number of unique visitors of audio over-the-top (OTT) platform in India from April 2020 to 2022 (in millions). Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1373088/india-audio-ott-unique-visitors/
comScore. "Number of Unique Visitors of Audio Over-the-top (Ott) Platform in India from April 2020 to 2022 (in Millions)." Statista, Statista Inc., 26 Jul 2022, https://www.statista.com/statistics/1373088/india-audio-ott-unique-visitors/
comScore, Number of unique visitors of audio over-the-top (OTT) platform in India from April 2020 to 2022 (in millions) Statista, https://www.statista.com/statistics/1373088/india-audio-ott-unique-visitors/ (last visited November 05, 2024)
Number of unique visitors of audio over-the-top (OTT) platform in India from April 2020 to 2022 (in millions) [Graph], comScore, July 26, 2022. [Online]. Available: https://www.statista.com/statistics/1373088/india-audio-ott-unique-visitors/