During a 2023 global survey among business-to-business (B2B) marketers, 73 percent reported using conversions to measure the performance of their content marketing efforts. Email engagement and website traffic tied in second place, each mentioned by 71 percent of respondents as key performance indicators (KPIs) in B2B content marketing. According to the same study, brand awareness and lead generation were the leading goals achieved through content marketing among B2B marketers worldwide.
Leading metrics business-to-business (B2B) marketers used to track content performance worldwide as of July 2023
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Content Marketing Institute. (October 18, 2023). Leading metrics business-to-business (B2B) marketers used to track content performance worldwide as of July 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1373077/metrics-b2b-content-marketing/
Content Marketing Institute. "Leading metrics business-to-business (B2B) marketers used to track content performance worldwide as of July 2023." Chart. October 18, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1373077/metrics-b2b-content-marketing/
Content Marketing Institute. (2023). Leading metrics business-to-business (B2B) marketers used to track content performance worldwide as of July 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1373077/metrics-b2b-content-marketing/
Content Marketing Institute. "Leading Metrics Business-to-business (B2b) Marketers Used to Track Content Performance Worldwide as of July 2023." Statista, Statista Inc., 18 Oct 2023, https://www.statista.com/statistics/1373077/metrics-b2b-content-marketing/
Content Marketing Institute, Leading metrics business-to-business (B2B) marketers used to track content performance worldwide as of July 2023 Statista, https://www.statista.com/statistics/1373077/metrics-b2b-content-marketing/ (last visited December 18, 2024)
Leading metrics business-to-business (B2B) marketers used to track content performance worldwide as of July 2023 [Graph], Content Marketing Institute, October 18, 2023. [Online]. Available: https://www.statista.com/statistics/1373077/metrics-b2b-content-marketing/
