In 2021, around six percent of U.S. consumers stated that they would prefer to only buy celebrity beauty products created by celebrity women, while a similar share of participants stated the opposite.
Attitudes towards buying celebrity beauty brands in the United States in 2021
Characteristic
Share of respondents
I’d prefer to only buy celebrity beauty products created by celebrity women
6%
I’d prefer to only buy celebrity beauty products created by celebrity men
5%
I’d prefer to only buy celebrity beauty products created by celebrity men and/or women
The source specifies that the data was weighted in order to obtain a target sample of
adults taking into consideration aspects such as gender, educational attainment, age, race, and region.
Figures may not add up to 100 because of rounding.
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Morning Consult. (December 7, 2021). Attitudes towards buying celebrity beauty brands in the United States in 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1373063/attitudes-towards-celebrities-beauty-brand-purchases-in-the-us/
Morning Consult. "Attitudes towards buying celebrity beauty brands in the United States in 2021." Chart. December 7, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1373063/attitudes-towards-celebrities-beauty-brand-purchases-in-the-us/
Morning Consult. (2021). Attitudes towards buying celebrity beauty brands in the United States in 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1373063/attitudes-towards-celebrities-beauty-brand-purchases-in-the-us/
Morning Consult. "Attitudes towards Buying Celebrity Beauty Brands in The United States in 2021." Statista, Statista Inc., 7 Dec 2021, https://www.statista.com/statistics/1373063/attitudes-towards-celebrities-beauty-brand-purchases-in-the-us/
Morning Consult, Attitudes towards buying celebrity beauty brands in the United States in 2021 Statista, https://www.statista.com/statistics/1373063/attitudes-towards-celebrities-beauty-brand-purchases-in-the-us/ (last visited November 22, 2024)
Attitudes towards buying celebrity beauty brands in the United States in 2021 [Graph], Morning Consult, December 7, 2021. [Online]. Available: https://www.statista.com/statistics/1373063/attitudes-towards-celebrities-beauty-brand-purchases-in-the-us/
