In 2021, around 20 percent of U.S. consumers stated that they were somewhat interested in buying beauty products that were created or endorsed by celebrities. Only seven percent of participants said that they were very interested.
Interest in buying celebrity beauty products created or endorsed by celebrities in the United States in 2021
The source specifies that the data was weighted in order to obtain a target sample of
adults taking into consideration aspects such as gender, educational attainment, age, race, and region.
Figures may not add up to 100 because of rounding.
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Morning Consult. (December 7, 2021). Interest in buying celebrity beauty products created or endorsed by celebrities in the United States in 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1373045/interest-in-buying-celebrity-beauty-products-in-the-us/
Morning Consult. "Interest in buying celebrity beauty products created or endorsed by celebrities in the United States in 2021." Chart. December 7, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1373045/interest-in-buying-celebrity-beauty-products-in-the-us/
Morning Consult. (2021). Interest in buying celebrity beauty products created or endorsed by celebrities in the United States in 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1373045/interest-in-buying-celebrity-beauty-products-in-the-us/
Morning Consult. "Interest in Buying Celebrity Beauty Products Created or Endorsed by Celebrities in The United States in 2021." Statista, Statista Inc., 7 Dec 2021, https://www.statista.com/statistics/1373045/interest-in-buying-celebrity-beauty-products-in-the-us/
Morning Consult, Interest in buying celebrity beauty products created or endorsed by celebrities in the United States in 2021 Statista, https://www.statista.com/statistics/1373045/interest-in-buying-celebrity-beauty-products-in-the-us/ (last visited August 25, 2024)
Interest in buying celebrity beauty products created or endorsed by celebrities in the United States in 2021 [Graph], Morning Consult, December 7, 2021. [Online]. Available: https://www.statista.com/statistics/1373045/interest-in-buying-celebrity-beauty-products-in-the-us/