During a February 2022 survey conducted among consumers in the United States, more than 40 percent of the respondents said they followed a brand on their social media pages in exchange for an incentive, such as a discount code, gift card, free item, or chance to win sweepstakes. Around one-quarter of U.S. consumers commented on a brand's social media posts in return for an incentive. On the other hand, 39 percent of respondents mentioned they have not engaged with a brand on social media in exchange for incentives.
Leading ways to engage with brands on social media in exchange for an incentive according to consumers in the United States as of June 2022
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MarketingCharts. (June 24, 2022). Leading ways to engage with brands on social media in exchange for an incentive according to consumers in the United States as of June 2022 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1373044/top-ways-engage-brands-exchange-incentive-us/
MarketingCharts. "Leading ways to engage with brands on social media in exchange for an incentive according to consumers in the United States as of June 2022." Chart. June 24, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1373044/top-ways-engage-brands-exchange-incentive-us/
MarketingCharts. (2022). Leading ways to engage with brands on social media in exchange for an incentive according to consumers in the United States as of June 2022. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1373044/top-ways-engage-brands-exchange-incentive-us/
MarketingCharts. "Leading Ways to Engage with Brands on Social Media in Exchange for An Incentive According to Consumers in The United States as of June 2022." Statista, Statista Inc., 24 Jun 2022, https://www.statista.com/statistics/1373044/top-ways-engage-brands-exchange-incentive-us/
MarketingCharts, Leading ways to engage with brands on social media in exchange for an incentive according to consumers in the United States as of June 2022 Statista, https://www.statista.com/statistics/1373044/top-ways-engage-brands-exchange-incentive-us/ (last visited December 26, 2024)
Leading ways to engage with brands on social media in exchange for an incentive according to consumers in the United States as of June 2022 [Graph], MarketingCharts, June 24, 2022. [Online]. Available: https://www.statista.com/statistics/1373044/top-ways-engage-brands-exchange-incentive-us/
