As of January 2024, advertisements on YouTube could reach around 78 percent of the total population in Lithuania. In terms of the number of people who could be reached with ads, this exceeded two million individuals nationwide. Facebook came in second, with a potential advertising reach of approximately 59 percent of the country's population.
Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2024
The analysis is based on the advertising resources of Meta, Google, LinkedIn, Snap, and Twitter.
The source specifies that social media users may not represent unique individuals due to duplicate and fake accounts, different research dates, and differences in census data vs. resident populations.
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DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1373041/lithuania-social-media-ad-reach-by-platform/
DataReportal, und We Are Social, und Meltwater. "Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2024." Chart. February 23, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1373041/lithuania-social-media-ad-reach-by-platform/
DataReportal, We Are Social, Meltwater. (2024). Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1373041/lithuania-social-media-ad-reach-by-platform/
DataReportal, and We Are Social, and Meltwater. "Share of Population Potentially Reachable by Ads on Leading Social Media Platforms in Lithuania as of January 2024." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1373041/lithuania-social-media-ad-reach-by-platform/
DataReportal & We Are Social & Meltwater, Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2024 Statista, https://www.statista.com/statistics/1373041/lithuania-social-media-ad-reach-by-platform/ (last visited December 23, 2024)
Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2024 [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1373041/lithuania-social-media-ad-reach-by-platform/
