The most often encountered problem when making internet purchases in Estonia was that the speed or delivery was slower than indicated, according to 18 percent of e-commerce customers in 2021. Over one in ten stated that the website was too difficult to use or worked unsatisfactorily. At the same time, Estonia had the highest average online spending among Central and Eastern European (CEE) countries in 2022.
Most common problems encountered when making internet purchases in Estonia in 2021
Characteristic
Share of respondents
Speed of delivery slower than indicated
18.49%
Website too difficult to use or worked unsatisfactorily
10.1%
Wrong or damaged products delivered
7.33%
Foreign retailer did not sell in my country
6.18%
Complaints and redress were difficult / no satisfactory response after complaint
2.73%
Difficulties finding information concerning guarantees, legal rights
Refers to individuals who bought products or services via a website or an app.
The shares do not sum up to 100 percent as several problems could occur at once.
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Eurostat. (March 7, 2023). Most common problems encountered when making internet purchases in Estonia in 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1372990/most-common-problems-when-shopping-online-estonia/
Eurostat. "Most common problems encountered when making internet purchases in Estonia in 2021." Chart. March 7, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1372990/most-common-problems-when-shopping-online-estonia/
Eurostat. (2023). Most common problems encountered when making internet purchases in Estonia in 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1372990/most-common-problems-when-shopping-online-estonia/
Eurostat. "Most Common Problems Encountered When Making Internet Purchases in Estonia in 2021." Statista, Statista Inc., 7 Mar 2023, https://www.statista.com/statistics/1372990/most-common-problems-when-shopping-online-estonia/
Eurostat, Most common problems encountered when making internet purchases in Estonia in 2021 Statista, https://www.statista.com/statistics/1372990/most-common-problems-when-shopping-online-estonia/ (last visited November 21, 2024)
Most common problems encountered when making internet purchases in Estonia in 2021 [Graph], Eurostat, March 7, 2023. [Online]. Available: https://www.statista.com/statistics/1372990/most-common-problems-when-shopping-online-estonia/
