Most common problems when shopping online in Estonia 2023

Published by Statista Research Department, Dec 8, 2024

The most often encountered problem when making internet purchases in Estonia was that the speed or delivery was slower than indicated, according to 13.6 percent of e-commerce customers in 2023. Furthermore, 12 percent stated that the website was too difficult to use or worked unsatisfactorily. 

Most common problems encountered when making internet purchases in Estonia in 2023

CharacteristicShare of respondents
Speed of delivery slower than indicated 13.56%
Website too difficult to use or worked unsatisfactorily 12.31%
Foreign retailer did not sell in my country 8.98%
Wrong or damaged products delivered 6.25%
Difficulties finding information concerning guarantees, legal rights 3.87%
Complaints and redress were difficult / no satisfactory response after complaint 3.45%
Final costs higher than indicated 2.35%
Problems with fraud 2.14%
Other 0.31%
Did not encounter any problems when buying online 70.06%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of respondents13.56%13.56%12.31%12.31%8.98%8.98%6.25%6.25%3.87%3.87%3.45%3.45%2.35%2.35%2.14%2.14%0.31%0.31%70.06%70.06%Speed of delivery slower than indicatedWebsite too difficult to use or worked unsatisfactorilyForeign retailer did not sell in my countryWrong or damaged products deliveredDifficulties finding information concerning guarantees, legal rightsComplaints and redress were difficult / no satisfactory response aftercomplaintFinal costs higher than indicatedProblems with fraudOtherDid not encounter any problems when buying online
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%

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Source

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Release date

June 2024

Region

Estonia

Survey time period

2023

Age group

16-74 years

Special properties

purchased online in the past three months

Supplementary notes

Refers to individuals who bought products or services via a website or an app.
The shares do not sum up to 100 percent as several problems could occur at once.

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Statistics on " E-commerce in Estonia "

Other statistics that may interest you E-commerce in Estonia

Overview

8

Usage

8

Enterprise usage

5

Product categories

8

Delivery

6

Consumer behavior

8

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