Most social media users who could potentially be reached by advertisers in Lithuania were found on YouTube as of January 2024. More specifically, the number of YouTube's addressable advertising audience stood at 2.1 million users. Facebook followed with 1.6 million people who could be reached by advertising. In terms of potential advertising reach, this meant that Facebook ads could reach around 59 percent of the country's population.
Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2024
(in millions)
The data draws from advertising resources of Meta, Google, LinkedIn, Snap, and Twitter.
The source specifies that social media users may not represent unique individuals due to duplicate and fake accounts as well as different research dates.
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DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2024 (in millions) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1372987/lithuania-social-media-ad-audience-by-platform/
DataReportal, und We Are Social, und Meltwater. "Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2024 (in millions)." Chart. February 23, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1372987/lithuania-social-media-ad-audience-by-platform/
DataReportal, We Are Social, Meltwater. (2024). Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2024 (in millions). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1372987/lithuania-social-media-ad-audience-by-platform/
DataReportal, and We Are Social, and Meltwater. "Number of People Who Can Be Reached with Ads on Major Social Media Platforms in Lithuania as of January 2024 (in Millions)." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1372987/lithuania-social-media-ad-audience-by-platform/
DataReportal & We Are Social & Meltwater, Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2024 (in millions) Statista, https://www.statista.com/statistics/1372987/lithuania-social-media-ad-audience-by-platform/ (last visited December 30, 2024)
Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2024 (in millions) [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1372987/lithuania-social-media-ad-audience-by-platform/
