Most social media users who could potentially be reached by advertisers in Lithuania were found on YouTube as of January 2023. More specifically, the number of YouTube's addressable advertising audience stood at approximately 2.12 million users. Facebook followed with 1.65 million people who could be reached by advertising. In terms of potential advertising reach, this meant that Facebook ads could reach around 60 percent of the country's population.
Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2023
(in millions)
The data draws from advertising resources of Meta, Google, LinkedIn, Snap, and Twitter.
The source specifies that social media users may not represent unique individuals due to duplicate and fake accounts as well as different research dates.
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DataReportal, & We Are Social, & Meltwater. (February 13, 2023). Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2023 (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1372987/lithuania-social-media-ad-audience-by-platform/
DataReportal, und We Are Social, und Meltwater. "Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2023 (in millions)." Chart. February 13, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1372987/lithuania-social-media-ad-audience-by-platform/
DataReportal, We Are Social, Meltwater. (2023). Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2023 (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1372987/lithuania-social-media-ad-audience-by-platform/
DataReportal, and We Are Social, and Meltwater. "Number of People Who Can Be Reached with Ads on Major Social Media Platforms in Lithuania as of January 2023 (in Millions)." Statista, Statista Inc., 13 Feb 2023, https://www.statista.com/statistics/1372987/lithuania-social-media-ad-audience-by-platform/
DataReportal & We Are Social & Meltwater, Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2023 (in millions) Statista, https://www.statista.com/statistics/1372987/lithuania-social-media-ad-audience-by-platform/ (last visited November 21, 2024)
Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2023 (in millions) [Graph], DataReportal, & We Are Social, & Meltwater, February 13, 2023. [Online]. Available: https://www.statista.com/statistics/1372987/lithuania-social-media-ad-audience-by-platform/
