According to a survey from March 2023 among U.S. Taylor Swift fans, also called 'Swifties', the largest share of Swift fans were in the group of millenials. The second largest share was within the group of baby boomers, followed by Gen X. In 2023, Swift announced her first tour in years, called 'Era', which already caused chaos when her significant fan base tried to purchase tickets for the long anticipated concerts.
Demographic profile of Taylor Swift fans in the United States as of March 2023, by generation
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Morning Consult. (March 14, 2023). Demographic profile of Taylor Swift fans in the United States as of March 2023, by generation [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1372971/taylor-swift-fans-by-generation/
Morning Consult. "Demographic profile of Taylor Swift fans in the United States as of March 2023, by generation." Chart. March 14, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1372971/taylor-swift-fans-by-generation/
Morning Consult. (2023). Demographic profile of Taylor Swift fans in the United States as of March 2023, by generation. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1372971/taylor-swift-fans-by-generation/
Morning Consult. "Demographic Profile of Taylor Swift Fans in The United States as of March 2023, by Generation." Statista, Statista Inc., 14 Mar 2023, https://www.statista.com/statistics/1372971/taylor-swift-fans-by-generation/
Morning Consult, Demographic profile of Taylor Swift fans in the United States as of March 2023, by generation Statista, https://www.statista.com/statistics/1372971/taylor-swift-fans-by-generation/ (last visited November 23, 2024)
Demographic profile of Taylor Swift fans in the United States as of March 2023, by generation [Graph], Morning Consult, March 14, 2023. [Online]. Available: https://www.statista.com/statistics/1372971/taylor-swift-fans-by-generation/
