In 2022, facial care products were the most popular fast-moving consumer goods (FMCG) category to be bought via social commerce channels in Vietnam, accounting for 22.5 percent of the total FMCG value on these channels. Milk powder followed as the category with the second-highest FMCG value share on social commerce in the same year.
Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share
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Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share
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Kantar Worldpanel. (February 27, 2023). Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share [Graph]. In Statista. Retrieved March 10, 2025, from https://www.statista.com/statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/
Kantar Worldpanel. "Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share." Chart. February 27, 2023. Statista. Accessed March 10, 2025. https://www.statista.com/statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/
Kantar Worldpanel. (2023). Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share. Statista. Statista Inc.. Accessed: March 10, 2025. https://www.statista.com/statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/
Kantar Worldpanel. "Leading Fast-moving Consumer Goods (Fmcg) Categories for Social Commerce Shopping among Consumers in Vietnam in 2022, by Value Share." Statista, Statista Inc., 27 Feb 2023, https://www.statista.com/statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/
Kantar Worldpanel, Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share Statista, https://www.statista.com/statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/ (last visited March 10, 2025)
Leading fast-moving consumer goods (FMCG) categories for social commerce shopping among consumers in Vietnam in 2022, by value share [Graph], Kantar Worldpanel, February 27, 2023. [Online]. Available: https://www.statista.com/statistics/1372912/vietnam-leading-fmcg-categories-for-social-commerce-purchases-by-value-share/
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