In 2022, the value of online spending on fast-moving consumer goods (FMCG) via e-commerce channels in Vietnam increased by 22.3 percent. By comparison, spending on FMCG via social commerce channels grew by 21 percent in the country.
Increase in online spending on fast-moving consumer goods (FMCG) of consumers in Vietnam in 2022, by online platform type
Characteristic
Increase in spending
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Kantar Worldpanel. (February 27, 2023). Increase in online spending on fast-moving consumer goods (FMCG) of consumers in Vietnam in 2022, by online platform type [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1372898/vietnam-fmcg-online-spending-change-by-online-platform-type/
Kantar Worldpanel. "Increase in online spending on fast-moving consumer goods (FMCG) of consumers in Vietnam in 2022, by online platform type." Chart. February 27, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1372898/vietnam-fmcg-online-spending-change-by-online-platform-type/
Kantar Worldpanel. (2023). Increase in online spending on fast-moving consumer goods (FMCG) of consumers in Vietnam in 2022, by online platform type. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1372898/vietnam-fmcg-online-spending-change-by-online-platform-type/
Kantar Worldpanel. "Increase in Online Spending on Fast-moving Consumer Goods (Fmcg) of Consumers in Vietnam in 2022, by Online Platform Type." Statista, Statista Inc., 27 Feb 2023, https://www.statista.com/statistics/1372898/vietnam-fmcg-online-spending-change-by-online-platform-type/
Kantar Worldpanel, Increase in online spending on fast-moving consumer goods (FMCG) of consumers in Vietnam in 2022, by online platform type Statista, https://www.statista.com/statistics/1372898/vietnam-fmcg-online-spending-change-by-online-platform-type/ (last visited August 25, 2024)
Increase in online spending on fast-moving consumer goods (FMCG) of consumers in Vietnam in 2022, by online platform type [Graph], Kantar Worldpanel, February 27, 2023. [Online]. Available: https://www.statista.com/statistics/1372898/vietnam-fmcg-online-spending-change-by-online-platform-type/