Rihanna's comeback to the stages for the Super Bowl's halftime show in February 2023 made worldwide online interest for the Barbadian artist skyrocket from 4.09 million average monthly searches during 2019 and 2020 to around 9.14 million already in 2022, prior to the singer's performance in February 2023. Along with Rihanna's already established online presence, despite a seven-year-long musical hiatus, her much-anticipated concert also levered worldwide attention to the National Football League's (NFL) final season event, which average monthly online searches went from 1.5 million in 2021 to 4.09 million in 2022.
Online search volume for Rihanna vs. Super Bowl halftime show worldwide from 2019 to 2022, by average monthly searches
(in millions)
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Semrush. (February 9, 2023). Online search volume for Rihanna vs. Super Bowl halftime show worldwide from 2019 to 2022, by average monthly searches (in millions) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1372882/rihanna-vs-super-bowl-worldwide-average-search-volume/
Semrush. "Online search volume for Rihanna vs. Super Bowl halftime show worldwide from 2019 to 2022, by average monthly searches (in millions)." Chart. February 9, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1372882/rihanna-vs-super-bowl-worldwide-average-search-volume/
Semrush. (2023). Online search volume for Rihanna vs. Super Bowl halftime show worldwide from 2019 to 2022, by average monthly searches (in millions). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1372882/rihanna-vs-super-bowl-worldwide-average-search-volume/
Semrush. "Online Search Volume for Rihanna Vs. Super Bowl Halftime Show Worldwide from 2019 to 2022, by Average Monthly Searches (in Millions)." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/1372882/rihanna-vs-super-bowl-worldwide-average-search-volume/
Semrush, Online search volume for Rihanna vs. Super Bowl halftime show worldwide from 2019 to 2022, by average monthly searches (in millions) Statista, https://www.statista.com/statistics/1372882/rihanna-vs-super-bowl-worldwide-average-search-volume/ (last visited November 22, 2024)
Online search volume for Rihanna vs. Super Bowl halftime show worldwide from 2019 to 2022, by average monthly searches (in millions) [Graph], Semrush, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/1372882/rihanna-vs-super-bowl-worldwide-average-search-volume/
