Rihanna's much-anticipated performance during the Super Bowl's halftime show in February 2023 helped increase online interest for the National Football League's (NFL) final season event, which average monthly online searches went from 1.2 million in 2021 to 3.35 million in 2022. Rihanna's comeback to the stage saw online interest for the Barbadian artist in the United States more than double from a stable average of 1.22 million average searches during 2019 and 2021 to around 2.74 million in 2022, prior to her Super Bowl halftime performance in February 2023.
Online search volume for Rihanna vs. Super Bowl halftime show in the United States from 2019 to 2022, by average monthly searches
(in millions)
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Semrush. (February 9, 2023). Online search volume for Rihanna vs. Super Bowl halftime show in the United States from 2019 to 2022, by average monthly searches (in millions) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1372877/rihanna-vs-super-bowl-united-states-average-search-volume/
Semrush. "Online search volume for Rihanna vs. Super Bowl halftime show in the United States from 2019 to 2022, by average monthly searches (in millions)." Chart. February 9, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1372877/rihanna-vs-super-bowl-united-states-average-search-volume/
Semrush. (2023). Online search volume for Rihanna vs. Super Bowl halftime show in the United States from 2019 to 2022, by average monthly searches (in millions). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1372877/rihanna-vs-super-bowl-united-states-average-search-volume/
Semrush. "Online Search Volume for Rihanna Vs. Super Bowl Halftime Show in The United States from 2019 to 2022, by Average Monthly Searches (in Millions)." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/1372877/rihanna-vs-super-bowl-united-states-average-search-volume/
Semrush, Online search volume for Rihanna vs. Super Bowl halftime show in the United States from 2019 to 2022, by average monthly searches (in millions) Statista, https://www.statista.com/statistics/1372877/rihanna-vs-super-bowl-united-states-average-search-volume/ (last visited August 25, 2024)
Online search volume for Rihanna vs. Super Bowl halftime show in the United States from 2019 to 2022, by average monthly searches (in millions) [Graph], Semrush, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/1372877/rihanna-vs-super-bowl-united-states-average-search-volume/