During a February 2024 global survey among marketing decision-makers, over one-quarter (or 28 percent) described their current marketing automation strategies as very successful in helping them achieve their marketing goals. More than two-thirds (69 percent) of respondents said their approach to automation was somewhat successful. According to the same study, email marketing and social media management were the areas where marketers most applied automation.
Perceived success of automation in achieving marketing objectives according to marketers worldwide as of February 2024
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Statista. (March 20, 2024). Perceived success of automation in achieving marketing objectives according to marketers worldwide as of February 2024 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1372863/success-automation-marketing-goals/
Statista. "Perceived success of automation in achieving marketing objectives according to marketers worldwide as of February 2024." Chart. March 20, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1372863/success-automation-marketing-goals/
Statista. (2024). Perceived success of automation in achieving marketing objectives according to marketers worldwide as of February 2024. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1372863/success-automation-marketing-goals/
Statista. "Perceived Success of Automation in Achieving Marketing Objectives According to Marketers Worldwide as of February 2024." Statista, Statista Inc., 20 Mar 2024, https://www.statista.com/statistics/1372863/success-automation-marketing-goals/
Statista, Perceived success of automation in achieving marketing objectives according to marketers worldwide as of February 2024 Statista, https://www.statista.com/statistics/1372863/success-automation-marketing-goals/ (last visited December 19, 2024)
Perceived success of automation in achieving marketing objectives according to marketers worldwide as of February 2024 [Graph], Statista, March 20, 2024. [Online]. Available: https://www.statista.com/statistics/1372863/success-automation-marketing-goals/
