Awareness and download intent for selected social apps among U.S. consumers 2023
According to a survey conducted among consumers in the United States in January 2023, Facebook Messenger was the platform with the highest awareness among respondents, as well as the social media app consumers reported wanting to download in the following 90 days. Facebook followed, with an awareness and download intent of approximately 12.7 percent. Photo-sharing and social media app BeReal presented an awareness and download intent of approximately 1.4 percent.
